Lately tobacco brands is turn out to be extremely clear that manufacturers of soda and other soft drinks have quite a bit in typical with the makers of cigarettes and other tobacco goods.

I saw a magazine ad lately, paid for by the Coca Cola Bottling Business, that was so equivalent to a Philip Morris ad that it was eerie. The full page ad stated that current studies indicate that in regards to hydration, liquid is liquid, so coffee, tea and soft drinks can be substituted for water.

Admittedly, this is anything that I have read in the previous, and I would say you’re in all probability not doing as well badly if you drink (real) fruit juice in moderate quantities along with either coffee or tea. But lumping soft drinks into that mix is an extremely Negative concept.

The ad went on to state that of course water is superior for you, but hey, it’s OK if you drink a thing else (preferably a single of their products, of course). In my mind this is so close to the Philip Morris “Cigarettes are truly terrible for you and we don’t want you to smoke… but we will not cease promoting them.” hypocritical ad campaign that it gave me the creeps.

As if folks are not uneducated adequate when it comes to nutrition in basic and how terribly unhealthy soft drinks are for you, here comes an ad like this.

Following on the heels of this ad, I lately read an write-up in the paper discussing some research that have linked the enormous (no pun intended) rise in obesity in the U.S. mostly to the enhanced consumption of soft drinks in general and soda in specific. Of course an sector spokesman promptly spoke out rebutting the results, saying that the result in and impact of obesity is getting confused. In other words much more people who are obese drink soda, but they drink soda since they are obese and it’s not the soda that contributed to their obesity.

That’s such a stupid statement that it would laughable if it was coming from some “man on the street”, but coming from a representative of the soft drink industry it is as scary to me as the tobacco sector executives’ denials that cigarettes caused lung cancer back in the 70s.