Many yoga instructors who teach online find that they struggle to market their classes authentically; it is difficult to strike a balance between marketing your offerings without being pushy.
If you wish to expand your community as a yoga instructor, you must consistently advertise yourself and ensure you have taken all the required measures to be found online. Establishing an air of authenticity in your yoga marketing is crucial if you want to let your personality truly emerge.
Your potential yoga clients can be found online in a variety of locations. Your goal is to ascertain where those locations are and be present in those areas where members of your potential market congregate.
You might produce content for social media; alternatively, you may publish blog posts, distribute newsletters, partner with other providers in your niche, or pay for advertising online and via traditional media.
There is no one-size-fits-all yoga teacher, so don’t try to be one in your promotional material. Instead, concentrate on being genuine and presenting yourself as the unique individual you are.
You lose your originality when you adopt the belief that you must present yourself in a particular way because you’re attempting to be someone or something else. This has the effect of making your yoga marketing less genuine.
Remember, regardless of what type of marketing strategy you pursue, it is worth researching yoga teacher insurancein depth before you start accepting clients. Insurance for yoga studios can help to protect your business against theft, damage, fire, litigation, and accidents.
AUTHENTICITY AND BRAND PERSONALIZATION
Consider the web brands you currently follow and admire. Each of them has a distinct personality, tone of voice, and presentation.
Since you are effectively the face of your brand or business as a yoga teacher, you will need to brand yourself and your unique personality. Make your voice and personality the brand rather than finding a voice for your yoga business. There are many teachers out there. The one thing you have a monopoly on is your personality; as such, it makes perfect sense to make your personality your brand.
The ultimate advantage comes when people want what you have to offer because they know they can get it from you. And only you.
Including your personality in your brand has a significant advantage because it introduces you to customers. It enables people to like you, connect with you, and have faith in you.
ATTITUDE BLOCKS
The following three mental obstacles can prevent you from marketing your yoga business in an authentic manner:
- Failing to look professional
Reflect on your professional background because it’s crucial. Is there anything from your professional life and the settings you’ve worked in for years that can help set you apart from the competition?
How can that influence the way you now advertise yourself as a yoga instructor and how you express what you have to offer?
It’s also important to note that social media and technology have generally transformed communication styles over the past few years. You only need to look at the brands you follow to see how their communication strategies have evolved. This is particularly the case with social media. Communication styles have evolved from having a highly official corporate tone to one that is more conversational.
What are your thoughts on some of the brands you’ve been following? Visit them to learn more. Take note of how conversational their tone of voice has become.
The new professional is conversational.
- Concern about alienating others
Quite frequently, people are hesitant to be authentic because they don’t want to offend or alienate others. Perhaps you enjoy burgers but are hesitant to tell others about them out of concern for vegetarians.
You can’t be everyone’s yoga teacher; that much is true.The truth is that absolutely no yoga teacher is going to be suitable for absolutely everyone. As such, you shouldn’t even attempt trying to be all things to all people. Therefore, attempting to appeal to everyone only makes you blend in with the background instead of standing out.
- Your personality isn’t distinctive enough to share online.
You can find that some yoga teachers you admire resonate with you, and as a result, you want to sound like them. You might believe that in order to be able to share yourself online, you need to have their personality. But in reality, as described above, it would be much more effective to develop our own voice as yoga instructors.
Your goal should be to let your personality shine through. The students that show up to your classes are as interested in you as they are in the class. As such, your personality is central to bringing new clients in.
Share your joys and aspirations for the future. Tell the story of your journey toward realising your goals, your yoga journey, and the setbacks you encountered along the road.
All of those events make you who you are and contribute to your personality.
It’s incredibly effective to identify these mental obstacles, comprehend your personality, and let that shine through.
Maybe you are struggling to identify what makes you different or special.
Find out what your friends like best about you by asking them. Request that they describe you in three terms. You could even post a poll on Facebook.
Take a look at each of the comments that are shared, and then note which ones speak to you the most. Additionally, you can test your personality online. There are several online personality tests available that can give you great insights into who you are as a distinct individual.
The Myers-Briggs test is one that you may be familiar with. And the How to Fascinate test is another excellent one.
You may begin to discover that you have a variety of sides to yourself that you can express in your promotional work and that others will find appealing.
SUGGESTIONS TO HELP YOU ADD YOUR PERSONALITY TO THE INFORMATION YOU SHARE ONLINE:
- Tell a story
If there’s one thing that works better than anything else when it comes to marketing yourself as a yoga teacher, it’s your unique story.
People relate to stories! You don’t necessarily need a beginning, middle, and end to your narrative. It might only be a component of your overall marketing approach.
You can start by telling a part of your story that your students can relate to before moving on to your primary yoga message. You can use it as a brief introduction to whatever it is you wish to promote.
Consider what you can convey personally in more detail. Maybe all you need to add to your emails or social media posts is a brief summary of a discussion you had with someone or an experience you had.
- Be genuine
Share everything from your point of view in your marketing material.
Your point of view and the way you perceive the world actually play a significant role in forming your personality. Recipe posts on Instagram are a fantastic illustration of this.
Every day, people upload photos of their latest recipes to Instagram, but what makes some stand out more than others? The ones that get the most traction are those who share their story of what that recipe means to them.
Perhaps it’s a family meal around the kitchen table? Or maybe it’s a go-to dinner that your partner loves?
Find your perspective, and don’t be shy about expressing it.
Even if some of your supporters disagree with you, it doesn’t matter. Keep in mind that you cannot satisfy everyone’s needs.
- Use simple language
You should speak to your prospective clients in a casual manner. Maintain a conversational tone by using straightforward language.
Consider the writing style you use on your website. You could have something along the following lines: “Hello, my name is Anna. Thank you for visiting my website. My yoga practice specialises in x, y, and z..” It’s rather robotic, isn’t it?
It could be better to say something like, “Hey, thanks for dropping by. I’m Anna. I’ve spent the last ten years doing something I love, and I’m thrilled to share what I have learned with you.”Much better!
Before posting or uploading your copy to your website, read it aloud to yourself.
After reading it aloud, make the necessary adjustments to make it seem more like what you would normally say. Modify it to loosen up your language if it sounds like formal business writing as opposed to a warm welcome.
You are particular and distinctive because of your individual traits and your unique story. Draw inspiration from your past and your aspirations, and let your true self shine through in all your marketing material!